A growing number of shoppers are put off by the prospects of sitting in traffic and of difficulty finding parking. If we want to draw them into towns and away from sprawling retail estates, we need to make it worth their while. While there will always be the browsers, tyre kickers, and window shoppers, the discerning 21st century consumer with significant disposable income is a smart consumer who is no longer content to play it by ear. Rather, he or she prefers to know in advance where is the best place to go for everything they want, what else can they find while they're in that area, what is the best way to get there, and what other people think of their services! Shop in Cardiff! We want people to shop in Cardiff. We want those dedicated, specialist shops that have often been in the family for generations and where customers are valued and taken the extra mile, to thrive and to compete with the prominent branding of international mega-shops and corporations. Rather than shop online to avoid traffic and delays, we want to encourage shoppers to learn how best to exploit the potential of their local towns and cities, support local owners and enjoy a higher level of service and care, and a better match for their needs. Local shops in Cardiff, you are therefore encouraged to list your shop online, or else to request that one of our local representatives come to your premises and helps you with obtaining a prominent, compelling listing for your business.