Traditionally, the success of the best hotels used to derive from word-of-mouth recommendations of colleagues, friends and family. While such recommendations still play a part, the growth of the Internet now offers vastly greater opportunity for success than was ever afforded to the hospitality industry in the 20th century. Finding the Best Hotels in Cardiff... and Beyond Take for example, the case of a delegation of business people wanting to book hotels in Cardiff. Let us imagine that they are coming down from London in order to meet with several Cardiff-based operations that are competitors to each other. In such a situation, it would not be tactical to rely on the recommendation or administrative support of one of the businesses that they planned to approach, prior to having forged a working relationship with them. It would therefore be necessary to book their Cardiff hotels online directly, prior to travelling down. Statistically, the person tasked with making these bookings will have been asked to search for discount hotels in Cardiff. Having done this and made a shortlist, the person responsible would ordinarily work through the list of hotels and cross-reference them against what independent third parties say about their services, particularly if there is no-one the administrator knows who has already used any of the best hotels in Cardiff. Our awareness of these search protocols has inspired the launch of MiReviewz. There is no getting away from the reality that irrespective of how well a hotel markets itself on its own websites, independent, corroborated, objective reviews by consumers provide far greater reassurance and credibility and lead to a buying decision with much less resistance than any alternative channels.